
Victorian
Pioneering Investigative Journalist
Before gonzo journalism was even a glimmer in anyone's eye, Elizabeth Cochran adopted the pen name Nellie Bly and decided the news was altogether too boring. In 1887, working for Joseph Pulitzer's New York World, Bly pulled off the wildest journalistic stunt of the era: she deliberately got herself committed to the Women's Lunatic Asylum on Blackwell's Island. To convince the doctors she was completely unhinged, Bly refused to bathe, claimed to have amnesia, and spent nights practicing crazy expressions in her boardinghouse mirror until the police were called. It worked beautifully, and she was whisked away to the notorious facility.
Once locked inside the grim institution, Bly immediately dropped her act and behaved normally—but horrifyingly, the more sane she acted, the crazier the doctors thought she was. For ten days, she survived freezing ice baths, rancid food, and sadistic nurses who choked the inmates. Her blistering undercover exposé, Ten Days in a Mad-House, exposed the ghastly truth that 19th-century medical care for unruly women was essentially a torture chamber. The resulting public uproar catapulted Bly to superstardom and forced a massive overhaul of the city's corrupt psychiatric system.
Never one to rest on her laurels, Bly decided to turn fiction into reality by beating Phileas Fogg's record from the novel Around the World in 80 Days. Packing just a single grip-bag and her famously fabulous checkered coat, she set off in 1889. Over the rest of her eccentric life, she achieved several more wildly unusual feats: - Circumnavigating the globe in exactly 72 days, 6 hours, and 11 minutes, taking a detour to France just to drink wine with an astonished Jules Verne. - Inheriting a massive manufacturing company and officially patenting the modern steel oil barrel. - Reporting from the brutal Eastern Front during WWI, proving that dodging artillery fire was just another Tuesday for history's most fearless muckraker.
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Ten Days in a Mad-House by Nellie Bly, Around the World in Seventy-Two Days by Nellie Bly, The New York World archives, Biography.com